You must understand accounting in your business. It is not only the language of business, it is the Fountain of Youth for your business. You don’t have to be an accountant, but you must be able to speak and understand the language – Corbett Speciale

In America, eight out of ten small businesses fail in their first three years of operation. Of those who succeed, eight out of ten will fail  in the next three years. The long and short of it is that small businesses fail 80% of the time. While there are many reasons for this phenomena, most of the reason boils down to a lack of capital, business experience and more importantly financial understanding.

Most small business operators have no idea of where their business is financially on a daily basis. Corporate Juice is not an accounting firm and doesn’t provide accounting or tax advice. In fact, we recommend all of our clients work with expert small business accounting firms who have experience in our clients industry. However, having a bookkeeper or accountant is only a small portion of what is needed to become and remain successful. Most accountants are not entrepreneurs or risk takers, the will always tell you to spend less in every aspect of your business.

We provide our clients with the tools, software and training necessary to implement appropriate accounting solutions to help them manage their business, inventory and assets. We help clients to understand financial reporting and their own financial condition. We teach clients how to implement systems which provide a clear picture of that condition on a day-to-day basis and help them to leverage financial position to maximum potential. We never tell clients what to do with their capital, we help clients to come to their own conclusions on how their capital should be spent.

Clients who understand the language of business can effectively communicate.  This results in the client making informed decisions about the future of the business.